Creative lead on the EMEA campaign to launch Timberland's new Flyroam trainer.
Currently working with the brand at a global level (APAC, EMEA, NORTH AMERICA). The campaign for 2018 will take us on a journey to three global cities with a cast of international influencers... stay tuned.
Airbnb came to Vice looking for ways to reach our audience and drive rentals in London from people across the UK.
We created a platform called 'hosted by' that used influencers relevant to our different channels to give a locals perspective on key neighbourhoods.
To kick things off we worked with the heralded DJ Artwork and Thump to create a guide to his home neighborhoods of South London, a place ripe with clubland history that is also home to the next generation of dance music pioneers...
importantly it's an area underserviced by hotels, but popping off with cultural activities. Ideal for millennials looking for a city break in London if coming from abroad, but credible enough to get Londoners excited about Airbnb.
AIRBNB | South London: Hosted by Artwork
ASOS COLOUR CONTROL
ASOS wanted a high impact piece of content to cut through the noise in the lead-up to the holiday season, simultaneously showcasing a huge amount of product. I came up with the idea of an interactive music video that lets the user change the colour of the set / clothing while the song stays in sync. We worked with a creative technologist to hack youtube annotations to make this whole thing a possibility without a hugely expensive YouTube media buy.
To shoot the film we worked with up-and-coming directors Pensacola and CANADA's production team NEVADA to bring the idea to life on a very ambitious and insanely technical studio shoot in Barcelona. We built three sets... as one set was shooting the art department would be repainting and rearranging the other set (while the stylists prepared outfits in the corresponding colour, and the art department frantically spray painted props).
ASOS | COLOUR CONTROL
Interactive Music Video
55DSL x 686
55DSL wanted a short film to showcase their collaboration with snowboard apparel brand 686, primarily to be pushed out on their social channels and across VICE's blogger network (hypebeast etc.)
Since the collection was inspired by punk / hardcore it only made sense to recreate a mosh-pit scene and shoot it in super slow-mo with a phantom camera. I worked on the creative concept, developing the film treatment alongside director Stephen Agnew, with some added visual effects from Ruff Mercy.
55DSL 20 Year Anniversary
To celebrate their 20th anniversary (and coincidentally final year) 55DSL came to Vice to make a documentary that would cement their place in history and bring to life the incredible stories and collaborations that took place over the history of the brand.
I was responsible for constructing an approach to how to pack a long history into a short film in a way that could tell the story of large cast of characters that made the brand what it was. Borrowing aesthetic inspiration from Max Joseph and working with the talented director Tom Barbor-Might we pulled off the task with a tight and entertaining piece.
55DSL x 686 | Moshpit
55DSL | 20 Years of 55DSL TEASER
55DSL | 20 Years of 55DSL
O2 KLAXONS 3D PRINTED TOUR
O2 wanted to announce The Klaxons new tour in a way that would gain traction with the music press. We had about 30 minutes to crack an idea, and 3 days to produce and deliver it. The result, a Spinal Tap style mockumentary film announcing the band would be 3D printing their next tour.
I worked with a comedy writer / directing duo at Flex Films to bring it to life super quickly, and we managed to gain traction across a number of global and uk media outlets.
The World's First 3D Printed Tour - Klaxons
7UP FEELS GOOD TO BE YOU
BBDO Paris contacted VICE to create film content for a new online platform they were developing for 7UP as part of a global brand refresh called "Feels Good to be You". I worked jointly with BBDO to pitch Pepsico on a series of short documentary style films designed to land their brand message.
In the end I worked with a freelance research team to find stories across the globe that captured the sentiment of 'feels good to be you' (something very subjective from the brand), eventually sending a team to shoot 4 films across 3 continents over 3 months.
7UP® | RAUL - A WEAPON OF MASS INSTRUCTION
7UP® | THE DIHZAHYNERS - PAINTING UP BEIRUT
7UP® | LOUX - THE AFRICAN FASHIONISTA
7UP® | DONG - THE TUK TUK THAI KING
AXE FIND YOUR MAGIC x VICE
72andSunny and Unilever came to Vice to help create a wealth of content as part of their FIND YOUR MAGIC campaign.
The idea was to create a cultural bedrock of content that backs up their insight that manliness takes on many forms beyond the stereotype.
The result was a number of series that featured atypical notions of masculinity. A kind of digital soft power influence that bolstered their advertising when running contextually.
Cross-dressing, J Pop and Death Metal: A Day in the Life of Aussie Wrestler Ladybeard
NIGHT VISIONS - Episode 1 - The New York Vogue Scene
NIGHT VISIONS - Episode 2 - Skotoboinya (Russian Rave)
NIGHT VISIONS - Episode 3 - Basel's Goa Trance Scene
MUNCHIES Presents: Juicin' with Corey Shapiro
In advance of their global creative campaign to launch the new Lexus NX, Lexus came to us looking to build credibility amongst art/design savvy millennials, with the short term goal of celebrating the 'angularity' of the car, and the long-term goal of putting the brand front of mind as they eventually cross over into their older target demographic.
The end result was a series three creative projects: an interactive art piece from art/technology creative duo Hellicar & Lewis, a fashion film from Lady Gaga collaborators Studio XO, and an exclusive music video from Montreal's Lunice produced in collaboration with LuckyMe. This was all hosted on a microsite designed to mimic the angular features of the vehicle.
NX-Illuminated | Lunice - Can't Wait To (Official Video)
NX-Illuminated | Can't Wait To ft. Lunice - Making Of
NX-Skins | NX Perspectives x Studio XO
NX-Materialised | Studio XO's fashion film - Making Of
VOLVO SWEDISH THINKING
Volvo wanted to communicate their new brand positioning that championed the uniqueness of Swedish Innovation. In response we created a series of short films that highlight some particularly interesting instances of Sweden's unique approach to innovation dubbed 'Swedish Thinking'. Examples include a stunning hotel in the trees, a data centre that is cooled by arctic cold, and a device that lets dogs communicate with humans.